We Are Aries Systems: 2021 Rebrand

Since 1986, Aries Systems has served as a leading technology provider and trusted partner to the scholarly publishing community. Over the past three decades, we have evolved through innovating new technologies, forming strategic partnerships, and expanding our operations and reach globally.  Having undergone all that growth, we recognized that it was time to rejuvenate the Aries brand to better represent who we are today. We’ve come a long way, and are embracing our growth!

Aries is thrilled to unveil our new brand, encompassing three areas of focus: our look and feel, our culture, and our positioning. All great rebrands start with a fresh new look! Rather than starting from scratch we decided to refine our existing company logo design for a more modern and sophisticated feel.

 

To complement this, we updated our Editorial Manager® (EM) and ProduXion Manager® (PM) product logos, expanded our color palette, selected new typefaces, and established a new design style creating a more sleek, energetic, and unified image. The rebrand coincides with several new initiatives at Aries such as our upcoming user experience/user interface (UX/UI) updates, our transition to an agile development and CI/CD release model, as well as our continuous dedication to delivering quality systems.

No makeover is complete without taking a look on the inside as well! Although we may look a bit different now, our mission, vision, and core values have remained unchanged. We are the same Aries at heart – and have worked diligently to reaffirm our ethos, embody our values, and strengthen our internal culture. Aries has recently launched some exciting new cultural initiatives, including a new company-wide employee recognition program, new clubs and social groups, and more!

We are excited to introduce the reinvigorated Aries Systems and appreciate the continuous support received from our customers and partners. We are passionate about developing and delivering cutting-edge technology for the ever-changing publishing landscape, and will continue our momentum for a future of innovation and success as we enter this new era. We are bold. We are dynamic. We are limitless. We are Aries Systems.

 

We Are Aries Systems: 2021 Rebrand
Runtime
1:32